AmzLinkr vs AzonPress: Complete Comparison for Amazon Affiliates

Two WordPress plugins for Amazon affiliate marketing, each with a different approach. Here is an honest comparison to help you decide.

AzonPress and AmzLinkr both aim to make it easier to display Amazon products on your WordPress site and earn affiliate commissions. AzonPress has carved out a niche as an affordable option with a unique "Zero API" mode that lets you display products without requiring Amazon PA API credentials. It appeals to budget-conscious affiliates and those who are just getting started.

AmzLinkr takes a different path, focusing on deep integration with the WordPress block editor. Its five native Gutenberg blocks let you build product displays, comparison tables, and bestseller lists directly inside the editor with full live preview. AmzLinkr also places a strong emphasis on geotargeting and privacy, with support for 16+ Amazon locales and a strictly no-cookie approach.

In this comparison, we look at the features, pricing, and user experience of both plugins so you can determine which one is the right fit for your affiliate workflow. We aim to be balanced and honest about the strengths of each tool.

Feature-by-Feature Comparison

FeatureAmzLinkrAzonPress
Gutenberg BlocksNative blocksCustom UI panels
PriceFree / $49 per year ProFrom $23 per year
Free Version
Zero API Mode
Price SyncDaily automaticAutomatic
GeotargetingBuilt-in (Pro)Limited
Comparison TablesNative blockBuilt-in
Click TrackingBuilt-in analyticsBasic
Block Editor IntegrationNative GutenbergOwn interface
Product Box DesignsOptimized defaultsMultiple templates
GDPR CompliantYes, no cookiesYes
Amazon Locales16+10+

Why Choose AmzLinkr Over AzonPress

True Native Gutenberg Blocks

AmzLinkr's biggest advantage is its deep integration with the WordPress block editor. All five blocks (Product Box, Text Link, Image, Comparison Table, and Bestseller List) are built as true Gutenberg blocks. This means you get full live preview in the editor, drag-and-drop positioning, and the familiar block settings sidebar for customization. AzonPress uses its own custom interface that sits outside the standard Gutenberg workflow, which can feel disconnected from the rest of your editing experience.

Comprehensive Geotargeting

AmzLinkr Pro supports 16+ Amazon locales with automatic geotargeting. When a visitor from Germany reads your English-language post, they are automatically redirected to the corresponding product on Amazon.de. AzonPress supports geotargeting to a more limited degree, covering fewer locales. If your site has significant international traffic, AmzLinkr's geotargeting can meaningfully increase your conversion rates.

Free Version with Core Blocks

While AzonPress is affordably priced, it does not offer a free version. AmzLinkr lets you get started at no cost with three essential blocks. This is particularly valuable if you want to test the plugin on your live site before committing to a paid plan. You can evaluate the editing experience, the product display quality, and the overall fit with your workflow without spending a dollar.

Privacy by Default

AmzLinkr sets no cookies and collects no personal data. Click tracking is anonymized and stored in your WordPress database. For GDPR compliance, there is nothing to configure. This is increasingly important as privacy regulations tighten across Europe and other regions.

When AzonPress Might Be the Better Choice

Lower Starting Price

At $23 per year for a single site, AzonPress is one of the most affordable Amazon affiliate plugins on the market. If you are already generating enough affiliate income to justify a paid plugin but want to keep costs as low as possible, AzonPress offers strong value for money. That said, AmzLinkr's free tier means you could pay nothing at all if the core blocks are sufficient for your needs.

Zero API Mode

AzonPress's standout feature is its ability to display Amazon products without PA API credentials. This "Zero API" mode is a genuine advantage for new affiliates who have not yet met Amazon's sales requirements for API access. If you are starting a fresh affiliate site and do not yet qualify for the PA API, AzonPress lets you get product displays up and running immediately. AmzLinkr requires valid PA API 5.0 credentials to function.

Multiple Template Styles

AzonPress ships with several product display templates that you can choose from. If you want visual variety or need to match a specific design aesthetic, AzonPress gives you more built-in options. AmzLinkr takes a more opinionated approach with fewer but carefully optimized default designs that are proven to convert well.

Pricing Comparison

AzonPress is priced at $23 per year for a single site, making it one of the cheapest Amazon affiliate plugins available. Multi-site licenses are available at higher tiers. There is no free version or trial period.

AmzLinkr offers a free tier with three core blocks (Product Box, Text Link, Image). The Pro plan costs $49 per year for one site, $99 per year for 3 sites, and $199 per year for 10 sites. While the paid plans are more expensive than AzonPress, the free version means your actual cost could be zero if the core blocks meet your needs.

For affiliates who need advanced features like geotargeting, comparison tables, and automatic price sync, AmzLinkr Pro at $49 per year provides more functionality per dollar. For affiliates who primarily need simple product boxes and want the lowest possible recurring cost, AzonPress at $23 per year is hard to beat on price alone.

Switching from AzonPress to AmzLinkr

If you decide to migrate from AzonPress to AmzLinkr, the process is manual but simple. Both plugins can be active simultaneously during the transition. Use AmzLinkr's product search to re-import your products, then replace AzonPress elements with AmzLinkr blocks post by post. Product data is fetched fresh from Amazon during import, ensuring accuracy. Most users with a moderate number of product pages complete the switch in a few hours.

Frequently Asked Questions

Is AzonPress really cheaper than AmzLinkr?
AzonPress starts at $23 per year for a single site, which is lower than AmzLinkr Pro at $49 per year. However, AmzLinkr offers a fully functional free version with three blocks, so if your needs are modest, you may not need to pay anything at all. The right choice depends on which features you actually need.
What is AzonPress's Zero API feature?
AzonPress can display Amazon products without requiring PA API credentials by scraping product data directly. This is useful for new affiliates who haven't yet qualified for API access. AmzLinkr requires PA API 5.0 credentials, which means you need an active Amazon Associates account with qualifying sales.
Which plugin has better Gutenberg support?
AmzLinkr was designed from the ground up as a set of native Gutenberg blocks. You insert and configure product displays directly in the block editor with full live preview. AzonPress uses its own custom interface and panels rather than native Gutenberg blocks, which means the editing experience is different from standard WordPress blocks.
Can I switch from AzonPress to AmzLinkr?
Yes. Install AmzLinkr alongside AzonPress, re-import your products using the built-in search, and replace AzonPress elements with AmzLinkr blocks in each post. Both plugins can coexist during the transition period without conflict.
Which plugin is better for international audiences?
AmzLinkr Pro supports 16+ Amazon locales with automatic geotargeting based on browser language. AzonPress supports over 10 locales but has more limited geotargeting capabilities. If you have a significant international audience, AmzLinkr's geotargeting is more comprehensive.

Try AmzLinkr free and compare for yourself

The best way to choose is to try both. AmzLinkr's free version lets you evaluate it on your own site.