AmzLinkr vs AzonPress: Complete Comparison for Amazon Affiliates
Two WordPress plugins for Amazon affiliate marketing, each with a different approach. Here is an honest comparison to help you decide.
AzonPress and AmzLinkr both aim to make it easier to display Amazon products on your WordPress site and earn affiliate commissions. AzonPress has carved out a niche as an affordable option with a unique "Zero API" mode that lets you display products without requiring Amazon PA API credentials. It appeals to budget-conscious affiliates and those who are just getting started.
AmzLinkr takes a different path, focusing on deep integration with the WordPress block editor. Its five native Gutenberg blocks let you build product displays, comparison tables, and bestseller lists directly inside the editor with full live preview. AmzLinkr also places a strong emphasis on geotargeting and privacy, with support for 16+ Amazon locales and a strictly no-cookie approach.
In this comparison, we look at the features, pricing, and user experience of both plugins so you can determine which one is the right fit for your affiliate workflow. We aim to be balanced and honest about the strengths of each tool.
Feature-by-Feature Comparison
| Feature | AmzLinkr | AzonPress |
|---|---|---|
| Gutenberg Blocks | Native blocks | Custom UI panels |
| Price | Free / $49 per year Pro | From $23 per year |
| Free Version | ||
| Zero API Mode | ||
| Price Sync | Daily automatic | Automatic |
| Geotargeting | Built-in (Pro) | Limited |
| Comparison Tables | Native block | Built-in |
| Click Tracking | Built-in analytics | Basic |
| Block Editor Integration | Native Gutenberg | Own interface |
| Product Box Designs | Optimized defaults | Multiple templates |
| GDPR Compliant | Yes, no cookies | Yes |
| Amazon Locales | 16+ | 10+ |
Why Choose AmzLinkr Over AzonPress
True Native Gutenberg Blocks
AmzLinkr's biggest advantage is its deep integration with the WordPress block editor. All five blocks (Product Box, Text Link, Image, Comparison Table, and Bestseller List) are built as true Gutenberg blocks. This means you get full live preview in the editor, drag-and-drop positioning, and the familiar block settings sidebar for customization. AzonPress uses its own custom interface that sits outside the standard Gutenberg workflow, which can feel disconnected from the rest of your editing experience.
Comprehensive Geotargeting
AmzLinkr Pro supports 16+ Amazon locales with automatic geotargeting. When a visitor from Germany reads your English-language post, they are automatically redirected to the corresponding product on Amazon.de. AzonPress supports geotargeting to a more limited degree, covering fewer locales. If your site has significant international traffic, AmzLinkr's geotargeting can meaningfully increase your conversion rates.
Free Version with Core Blocks
While AzonPress is affordably priced, it does not offer a free version. AmzLinkr lets you get started at no cost with three essential blocks. This is particularly valuable if you want to test the plugin on your live site before committing to a paid plan. You can evaluate the editing experience, the product display quality, and the overall fit with your workflow without spending a dollar.
Privacy by Default
AmzLinkr sets no cookies and collects no personal data. Click tracking is anonymized and stored in your WordPress database. For GDPR compliance, there is nothing to configure. This is increasingly important as privacy regulations tighten across Europe and other regions.
When AzonPress Might Be the Better Choice
Lower Starting Price
At $23 per year for a single site, AzonPress is one of the most affordable Amazon affiliate plugins on the market. If you are already generating enough affiliate income to justify a paid plugin but want to keep costs as low as possible, AzonPress offers strong value for money. That said, AmzLinkr's free tier means you could pay nothing at all if the core blocks are sufficient for your needs.
Zero API Mode
AzonPress's standout feature is its ability to display Amazon products without PA API credentials. This "Zero API" mode is a genuine advantage for new affiliates who have not yet met Amazon's sales requirements for API access. If you are starting a fresh affiliate site and do not yet qualify for the PA API, AzonPress lets you get product displays up and running immediately. AmzLinkr requires valid PA API 5.0 credentials to function.
Multiple Template Styles
AzonPress ships with several product display templates that you can choose from. If you want visual variety or need to match a specific design aesthetic, AzonPress gives you more built-in options. AmzLinkr takes a more opinionated approach with fewer but carefully optimized default designs that are proven to convert well.
Pricing Comparison
AzonPress is priced at $23 per year for a single site, making it one of the cheapest Amazon affiliate plugins available. Multi-site licenses are available at higher tiers. There is no free version or trial period.
AmzLinkr offers a free tier with three core blocks (Product Box, Text Link, Image). The Pro plan costs $49 per year for one site, $99 per year for 3 sites, and $199 per year for 10 sites. While the paid plans are more expensive than AzonPress, the free version means your actual cost could be zero if the core blocks meet your needs.
For affiliates who need advanced features like geotargeting, comparison tables, and automatic price sync, AmzLinkr Pro at $49 per year provides more functionality per dollar. For affiliates who primarily need simple product boxes and want the lowest possible recurring cost, AzonPress at $23 per year is hard to beat on price alone.
Switching from AzonPress to AmzLinkr
If you decide to migrate from AzonPress to AmzLinkr, the process is manual but simple. Both plugins can be active simultaneously during the transition. Use AmzLinkr's product search to re-import your products, then replace AzonPress elements with AmzLinkr blocks post by post. Product data is fetched fresh from Amazon during import, ensuring accuracy. Most users with a moderate number of product pages complete the switch in a few hours.
Frequently Asked Questions
Is AzonPress really cheaper than AmzLinkr?
What is AzonPress's Zero API feature?
Which plugin has better Gutenberg support?
Can I switch from AzonPress to AmzLinkr?
Which plugin is better for international audiences?
Try AmzLinkr free and compare for yourself
The best way to choose is to try both. AmzLinkr's free version lets you evaluate it on your own site.